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Research papers

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Mike Cooke, Anders Nielsen, Colin Strong
January 26, 2003
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Citation

Cooke, Nielsen and Strong (2003a, January 26). Wireless. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/wireless